Athletes + temporary tattoos = the perfect sponsorship

Earlier this year, we were buzzing about U.S. runner Nick Symmonds’ temporary tattoos. Nick has been actively appealing the sponsorship rules of track and field’s international ruling body, the IAAF.

Nick raised awareness about the restrictions (and drummed up some DIY sponsorship) by auctioning off his arm space on eBay. The auction winner (with a bid of $11,100) was Hanson Dodge, an advertising agency based in Milwaukee, WI that specializes in active lifestyle promotions.

Nick has been sporting Hanson Dodge temporary tattoos as he travels around the world to his pre-Olympic competitions.

And since Nick’s buzz-worthy auction, we’ve seen other athletes using their skin to promote sponsors. Jordan Scott, a U.S. pole vaulter, posted a picture on Twitter of his Powerbar tattoo and matching hairdo. Looking good, Jordan!

Jordan Scott wears Powerbar temporary tattoo

Source: twitter.com/jscottpolevault

Kudos to Nick for starting a temporary tattoo trend! If you’re interested in building a sponsorship campaign using temporary tattoos, visit our Custom Tattoos information page. Tattoo Manufacturing can create affordable custom temporary tattoos using your company’s logo or message.

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