Link of the Week: Branding Tattoos Reach New Level

The Seattle Times recently featured an article which reported that nearly 1300 employees of a health club chain, Anytime Fitness, have gone under the needle to receive permanent tattoos of the company’s logo.

Company Temporary Tattoo

Anytime Fitness Logo

“While it’s common for businesses to hand out temporary tattoos of their logos, this is taking product branding to a very personal — and some might say extreme — level.”

We have been printing temporary tattoos of company logos for over 20 years and while we have heard of stories like this in the past, never have we seen so many employees from a single company opting to be branded permanently.  1300 and counting is quite impressive, Anytime Fitness!  What a unique and genuine display of employee satisfaction and loyalty.

For more information on temporary tattoos as promotional products, see this post.

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